Anna Shahumyan Talks About Tom Horn’s Success, Priorities and Plans

Participation in G&M Events Spain

At the beginning of April, the corporation’s team attended a prestigious gambling business event in Cadiz as part of its partnership expansion strategy. The organisation’s BDM was in the delegation.

Ms Shahumyan praised the conference for being a perfect foundation for connecting with associates, strengthening relationships and exploring commercial opportunities. She also acclaimed the event’s amazing atmosphere, wonderful settings and delicious dishes. Those factors created a perfect environment for successful interactions with other industry participants.

The spokesperson highlighted several discussion panels, related to:

• brand positioning;
• promotion strategies;
• cooperation with affiliates.

She found them quite insightful and helpful when building plans on how to successfully navigate a saturated iGaming segment. The main focus of conversations was on ways to maintain professionalism and align actions with promises.

Provider’s Accomplishments in 2023

Ms Shahumyan said there were multiple solid achievements last year. They covered several business aspects of the company’s operation.

The list of great results included:

• the expert team’s growth;
• market standing expansion;
• secured strategic collaborations;
• the launch of innovative solutions;
• deeper penetration in existing areas;
• the achievement of significant financial goals.

In the manager’s opinion, such amazing accomplishments underline the studio’s dedication to excellence and exceptional technologies in iGaming.

The company now has a wide range of various content, adapted to its partners’ and gamers’ changing needs in different countries and regions. The specialist highlighted the proprietary slots, which combine classic features with advanced mechanics. One of the examples is QuickX, the provider’s bonus buy option. Other aspects that deserve special attention are unparalleled games from partners and innovative programs.

Talking about markets of the current operation, Ms Shahumyan listed:

• Asia;
• Europe;
• Latin America, etc.

These are the territories where interest and demand for iGaming offerings are constantly growing. Tailored products help the developer a lot in terms of covering specific client and player preferences, as well as complying with different regulators’ requirements.

iGaming Work Environment: Inclusivity

The BDM is glad to see a lot of female professionals appear in the gambling field. The sphere has evolved seriously over the recent years. Now, gender diversity is supported by many more organisations. The entire industry advances thanks to such initiatives.

Ms Shahumyan is sure there is still much room for work, though. Despite a large amount of effort and significant positive shifts, some women still encounter challenges and biased, inappropriate behaviour on the part of male employees. These cases are becoming rare, yet they require attention.

Tom Horn’s management combats such issues via:

• mentorship campaigns;
• leadership development initiatives;
• elaborating supportive atmosphere, etc.

The spokesperson is confident that collective work on potential weaknesses in a corporate system can deliver amazing results. Equality and inclusivity are very important in this regard. Shaping up an adequate and bounding culture within expert teams is a vital step in the journey to embracing differences as completing strengths rather than isolating factors.

Company’s Business Plans for 2024

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Ms Shahumyan noted that the studio achieved great results so far. Some objectives saw good progress, even though this is just the first half of the year.

The corporation’s key focus is on several factors, such as:

• extending market coverage;
• driving valuable innovations;
• improving client experiences.

The enterprise’s workers prioritise contributions to technology development and integration, product advancements and fostering strategic collaborations. The team also plans to proceed with adapting to regulations and shifts within the legislative field. Flexibility in terms of catering to client needs and incorporating trends is also set to positively affect sustained growth and bring success.

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