Games Global Becomes Associates with UFC to Design Branded Slots

Details of the Deal

After the preliminary software launch in May 2024, the first slot is expected to see the world in July. Next, for the course of 3 years, the provider will deliver a few more UFC-dedicated titles.

The fighting organisation is one of the largest sports brands with the following numbers:

• a fanbase of 700+ million people;
• 250+ million subscribers on social networks;
• 40+ online events yearly in top destinations all over the globe;
• almost a billion TV broadcasts in 170 regions.

The collaboration is expected to bring additional customers for both sides.

Executives’ Comments

Games Global’s CPO noted the studio’s thrill about commemorating one of the world’s top athletic disciplines in gambling. With a multimillion fanbase, the upcoming titles will grow the developer’s user coverage substantially.

UFC’s Senior Vice-President of Licensing mentioned the importance of new engagement ways with the brand’s audience. The cooperation with the world-renowned software developer is also inspirational for the organisation and ensures premium-class entertainment delivery.